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WORLD OF CHOICES

WORLD OF CHOICES

WORLD OF
CHOICES

Industry

Advertising

Client

D&AD Entry 2025

Service

Illustration / Graphic Design

Date

Date

Date

Decemeber 2025

Decemeber 2025

Decemeber 2025

The Problem

International students living away are faced with seemingly infinite choices, about everything. This impacts there daily wellbeing and studying potential.


Insight

With so many different choices in front of them, HSBC is the only bank to support these students, whether that’s moving money, building networks, studying at home or abroad or the next steps in their career. HSBC can remove some

of their worry.

The Problem

International students living away are faced with seemingly infinite choices, about everything. This impacts there daily wellbeing and studying potential.


Insight

With so many different choices in front of them, HSBC is the only bank to support these students, whether that’s moving money, building networks, studying at home or abroad or the next steps in their career. HSBC can remove some of their worry.

Idea

Turn the HSBC logo into a chatterbox, which will represent the different choices you have to make as a student. These choices will then show the different choices and worries HSBC can help with. This shows that they can take some of the anxiety off

international students.


Execution

Advertising animation showing the chatterbox making choices, then opening up into the HSBC logo to show off how HSBC can help with different decisions international students are having to make all the time and what worries they have. Accompanied by a set of four illustrations that can be used to advertise the campaign across different media types.




Idea

Turn the HSBC logo into a chatterbox, which will represent the different choices you have to make as a student. These choices will then show the different choices and worries HSBC can help with. This shows that they can take some of the anxiety off international students.


Execution

Advertising animation showing the chatterbox making choices, then opening up into the HSBC logo to show off how HSBC can help with different decisions international students are having to make all the time and what worries they have. Accompanied by a set of four illustrations that can be used to advertise the campaign across different media types.




Campaign Taglines

World of Choices


Represents the chatterbox idea and shows different decisions students have to make.

Studying worldwide, We can help

Shows that HSBC will be there for international students wherever they are.

Choose your next steps


HSBC will help international students with the next steps in their careers.

Building networks worldwide


HSBC is an international bank and has contacts everywhere and can help international students to build networks all over the world.

Moving money worldwide


Wherever students are travelling they can always move their money so it will be wherever you are.

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